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Search engine optimization(SEO) is important for the success of any online business. Every webmaster should understand what is SEO, how it works and the traffic potential it can generate for all website types.

What is SEO?

In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.

SEO is important because:

• The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
• SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
• SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
• SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.